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Auto Dealers Get Help From New Program


You may have your own auto dealership that offers services from vehicle repair to simple purchases of Suzuki auto parts and the like. But your business is sure going to spurt more when you hear about the new program that would help you gain more customers and more income as well.

This new program is called the Rapid Response program and it has been launched by Autobytel Inc which is considered as one of the automotive world’s leading Internet marketing services company. The Rapid Response program is actually one of the first from the company’s Keep in Touch, or KIT, services that has been created so as to help dealers be able to successfully manage their shops and at the same time be also able to communicate with any of their customers needs online.

As per the Rapid Response, just by the name itself, you would know that this is some really fast type of service. Sure enough, according to Autobytel, this program actually initiates phone calls to any Autobytel member auto dealers to notify them within seconds about a customer’s inquiry on vehicles’ price quotes. And with this type of service, many auto dealers have said that indeed, the Rapid Response has helped many dealers have better customer satisfaction rates and even better sales.

Mark Garms, the senior vice president of dealer operations for Autobytel, even is satisfied by Rapid Response. He expresses, “The goal of Rapid Response is to put our dealers on the phone with the customer so quickly that the customer is literally still sitting at the computer. Obviously, that sets the stage for better contact rates, but it also creates new opportunities for dealers to interface online with customers, for example by leading them through a virtual inventory walk around or showing them different color or trim options.”

Even Mike Bromer is satisfied for he says, “Rapid Response puts my sales team in a prime position to speak with Internet customers immediately after they have decided to buy or learn more. That automated connection has completely transformed our online sales process by breaking it out of the computer, so to speak, and putting it in real time, in the real world.” Bromer is currently the general manager of Continental Honda.


About the Author: Jenny McLane is a 36 year old native of Iowa and has a knack for research on cars and anything and everything about it. She works full time as a Market Analyst for one of the leading car parts suppliers in the country today.




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