Chinese Auto Makers Grow Strong In Industry
No. This is not about those Ford L-Series parts and other automotive products in the market that have been rumored to be created by the Chinese labor force. Of course, that kind of rumor has brought about a huge wave of consciousness to the auto industry about buying just the right kind of parts and accessories and other products for their vehicles.
What this is about is the light that has been shone when a recent research was done. According to the mentioned study, Chinese auto makers are now getting greater and greater shares in the United States auto market. The study further reveals that Chinese auto makers are now enjoying an estimated US.3 billion in revenue last year. That is only for their light passenger vehicles.
This study was conducted by Technomic Asia which is actually an international market consultancy organization. Technomic Asia also specializes in strategies done by Chinese which could be very much applicable to companies in the United States. And perhaps if China is able to take their fair share of the US auto market, then perhaps ailing US companies like the Ford Motor Company could sure learn a lot about their techniques.
Steve Ganster is the managing director of the organization. He also is the author of the mentioned report. Ganster even assesses the situation by stating, “The aging and expanding parc, coupled with private ownership of new vehicles at more than 70 per cent today, supports strong growth in the parts and service market.” He even further adds, “The top ten auto groups in China have sold more than ten million units combined through 2005, making up about 70 per cent of the light vehicle parc. But we are seeing some interesting shifts in this area now. For example, the leader, Shanghai VW, is seeing its market share of vehicles on the road decrease rapidly as other leading international players like General Motors, Honda, and Hyundai become more established.”
The report was actually given the title “A Strategic Assessment of China’s Light Passenger Vehicle Aftermarket, Third Edition.”
About the Author: Jason Moore, a 35 year old freelance writer from Austin, Texas. He also works as a marketing analyst for an established auto parts store in the country.