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Toyota’s August 2006 Sales Report, Released

The best-ever August sales of Toyota was recently reported by Toyota Motor Sales (TMS) USA. Said report divulged sale transactions totaling 240,178 vehicles. Compared to last year’s figure involving same period, the figure has increased by 12.6 percent.

When asked about his reaction to the significant increase of figures, Jim Lentz, TMS Executive Vice President answered, “We are grateful to have the fuel-efficient models today's market demands. But it's the strength of our dealer network which is proving increasingly central to our growth."

Toyota Division has posted its August sales totaling 209,104 vehicles. The number of vehicles sold is 13.6 percent higher than previous sales.

Toyota Division also reported the best-ever passenger cars sales this August. Toyota recorded 125,768 sales, which is 14.7 percent greater than last year’s August sales. Toyota best-sellers were led by Corolla which has 34,971 creating 7.4 percent increase. Next comes Camry Hybrid which has 42,227 sales and its increase amounted to 1.9 percent. Said car went on sale last April. Nevertheless, despite the short span of time, Camry Hybrid has gained remarkable sales. Total Camry got a combined August sales totaling 42,227 which is up by 1.9 percent. Yaris, which went on sale in March, has recorded 11,392 sales for August. Prius, on the other hand got 11,177 sales for August and an increase of 9.3 percent.

In connection with light truck sales, Toyota Division reported an increase of 12 percent. Said increase were led by RAV4 compact sport utility vehicle (SUV) which has the most remarkable sales amounting to 14,363. Said figure was increased by 87.4 percent than that of last year’s figure. The outstanding sales may have brought about by revolutionary RAV 4 Toyota RAV 4 parts incorporated in the vehicle to effectuate a more powerful performance.

Next to RAV4 comes FJ Cruiser which has reported sales of 6,259 units. The Highlander Hybrid mid-size SUV reported sales of 2,581 units. The Highlander and Highlander Hybrid posted combined August sales of 11,645. So far, August has proved to be the best month for Toyota.

About the Author: Mark Clarkson is a 35 year old marketing consultant for a leading auto parts store. This native of Denver is also an offroad enthusiast.

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