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Who’s Interested In Buying The Jaguar?
Rumors in the automotive world have it that the Ford Motor Company might be planning on selling its Jaguar brand. This is primarily due to the fact that since the company acquired the luxury brand of vehicles, Ford still has to make a good cent out of it. And presently, with all the financial trouble that the auto manufacturer is in, selling the Jaguar brand might prove to be a big help to bring up the finances that the company has lost.
Now, according to the group Financial Times, there is one British group which is very much interested in purchasing Jaguar from the Ford Motor Company. Of course, this is a long way off from the automotive Cinderella story which was been making its rounds in the industry. According to the story, it would be like a fairytale if a Russian billionaire would buy the brand and then make it into a good and high selling brand of luxury vehicles.
JCB, a British construction machinery group, has already sent out its profound interest in purchasing the Jaguar. This group is privately owned. And according to its chairman, Anthony Bamford, the group would only be willing to buy Jaguar from the Ford Motor Company if and only if the brand, Jaguar, would be split up with the Land Rover brand. Land Rover has been acquired by Ford together with the Jaguar and both brands have been benefiting from marketing efforts made for both of them.
It might be good for JCB to purchase the Jaguar, that is if Ford is interested in separating with this luxury brand and all other products connected with it like those classic Jaguar XK 150 parts. After all, JCB’s own Dieselmax vehicle was able to beat its very own land speed record in the category of diesel powered cars. Who knows? Maybe JCB is the right type of management that would and could bring out the shine of the Jaguar.
The Jaguar brand, before the Ford Motor Company acquired it, was known to be the Jaguar Cars Limited. It is a luxury car manufacturer based in Britain and has been around the industry since 1922.
About the Author: Michelle Crimson holds a degree in business administration. She is currently working as an editor in New Orleans, Louisiana. This 32 year old mother of two is also a car racing fanatic.