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The Secret Deal With Promotional Products

Recently, I have been watching Wedding Crashers at my friends house. Over and over. I think itís a pretty funny movie and my friend usually serves thirst quenching libations during the screenings, so Iíve come to really enjoy myself. I even got over the fact that my friend is an idiot, who managed to get his hands on a cheaply produced, pirated DVD, so we watch the movie in French with Spanish subtitles.

Thereís lots of parts in the movie that I think about as I move through my days needing to amuse myself in an attempt to temporarily excuse my mind from the deafening monotony. I like when the girl holds her breath, puts her fingers in her ears and stomps like an elephant. She reminds me of several people I know. What Iím thinking about now, though, is the balloon bike that Mr. Vaughn made during the same scene.

Wow, I could really go for one of those. Iím not entirely sure what Iíd do with one if I was lucky enough to obtain one, though. Iím sure that first I would try to sit on it and laugh when it didnít work. But, then I would just set it aside, look at when I passed, still happy that I had it. That is the beauty of things that donít do anything for the distributor of promotional products.

What Iím talking about here is taking full advantage of the Achilles heal of the American public. This is a large, slow moving target just waiting to be shot at. People love free stuff so much that they donít even care if they need it. With promotional product advertising your giving them exactly what they want and, simultaneously, what you need. Every time someone walks by their useless balloon bike with your logo, they smileÖand internalize the name and logo of your company. When they need to buy from your field, instinctually, you get the call. Donít think of promotional product advertising as stealing candy from a baby. Think of it as stealing candy from a baby and then selling that candy to someone else in order to invest in your company, triple revenues and build your second home in Florida.


About the Author: Miguel Ruiz is an experienced internet author with many published articles in many different languages. Check out Oportunidades de Negocio and Nuevo Negocio for more.




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