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Advertising Agency India

Advertising has become serious and big business in India. In fact it is worth Rs 13,200-crore, which means that apart from the quality of work, the volume of work too has gone up. A decade back it was still a fledgling industry, with a colonial hang up. Today it has transformed itself into a thoroughbred performer, doing great work both in India and abroad and winning accolades from across the globe. It has learnt to speak the language of the common man and as the ever-expanding Indian market keeps spreading inside the rural heartland, agencies are now connecting with Indian sentiments to sell multinational brands.

As the market blooms and companies increase their revenues for ad-spends, advertising agencies in India continue their triumphant march towards creating new Indian sensibilities. Names like HTA, O&M, Redifussion, Grey, Lowe, Mudra and others have become brands themselves, attracting the best business and creative minds and helping to put India on the global map. As technological advances enable people to consume the media of their choice at their convenience and time, there is a blurring of lines between TV, Internet, mobile phones and other devices. In this part-real-part-virtual world, advertising agencies in India are trying to marry the age-old traditions of storytelling and brand experience to the new-age reality of consumer control. Agencies are creating, sharing and managing stories and brand experiences in a manner that involves and engages, rather than interrupts or alienates.

All most all advertising agencies in India believe in the concept of 360 degree branding, thereby taking a holistic stance on the branding exercise. The services provided by most of these agencies include advertisement for TV, print ads, creating web sites, working on web banners, email marketing, direct marketing, telemarketing, radio promotions, outdoor promotions, tracking retail visibility and communications, designing inputs on packaging, rural communications and PR. Most of the advertising companies in India are not only providing creative for Print and TV commercials, but a diverse section of media including Internet, Movie Promotions, Outdoor advertising, newspaper advertising, events and the like. It is safe to say that at present a single ad agency provides a host of
services from content creation, developing the artwork to radio jingles to monitoring the effectiveness of the advertisements and even inventing new idioms and language to relate to consumers of all pocket shapes and sizes. To gather more detailed information allow www.impactonnet.com to cater you with their accurate and warm services.


About the Author: I write article on loan for impactonnet.com




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