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In business, it’s important that you’re able to convey to your prospects who you are. Letting your customers know about you is one way of enhancing your corporate identity. Corporate identity is the image you project to your customers. This is enhanced using marketing materials such as letterhead, business cards, catalogs, logos and many others.

Fundamentally, letterheads are considered to be a part of a marketing plan when you want gives a facelift in your identity. A letterhead that is beautifully designed can make good first impression toward your prospective clients. For this reason, it is imperative that your letterhead conveys the proper identity system of your company.

How will you achieve a great corporate image?

The answer is so simple. Understand your company and what your purpose is in letterhead printing. This way you can clearly define the main objective of your letterhead campaign.

Here are some other things that you must consider in letterhead printing.

Check the information.
Make sure that the information presented in your letterhead is in accordance with what you need. The letterhead should be composed of the company logo, name of the company, the individual’s name, address and phone umbers.

Layout
If you don’t have a layout yet for your letterhead print project, you can take a look at some layouts available in the internet to give you an idea on what kind of letterhead to print. The layout to be considered is composed of other element namely: colors, paper stock, fonts and printing method. Before finalizing a layout of your project, it’s of the essence to weigh up all these elements.

Now let’s discuss the significance of each element in the letterhead layout when it comes to building good corporate identity:

1. Color - The color is the element that you must work on if you want your letterheads to get noticed. Check if there are corporate colors available that you can use to emphasize your marketing message. Keep in mind that if there are more colors used in the letterhead, the more expensive it becomes. The color of the paper stock is a good thing to consider as well. Printing the letterhead using the color printing method might be costly for some businesses. So to save your budget, it is necessary to discuss it first to your printer.

2. Paper stock – Pick the right kind of paper stock for each letterhead printing job. Usually the letterhead makes use of bond paper. You can also use textured paper depending on what you want.

3. Font style – Make sure that your letterhead is readable. Readability is important for your customers to understand the message you want to convey. The use of the right font style is necessary. A good letterhead design is ineffective if the font style used is inappropriate.

4. Printing – The method of printing is also an essential element in the layout of letterhead. The way your letterheads are printed can affect the overall look of your design. See to it that the method will give you the best prints of letterheads to build your corporate identity.

All in all, a good letterhead design will surely make you stand out. Promotional letterheads are very ideal when a boost in your corporate identity is needed.

About the Author: Charmaine Joy Caro developed her passion for writing when she joined essay writing contests during her elementary years.

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