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Brochures have been very useful in increasing the visibility of a certain company. Whether it is for advertising purposes or spreading information, brochures really have done a great job in keeping the people well-informed.

In fact, it is the brochures that represent you and your company. For this reason, you should be wise enough in making a promotional print brochure for your marketing drive.

There are so many kinds of brochures that you can make. Each kind of brochure has its own feature and way of printing. Usually, what people know is that the brochures are categorized as tri-fold and bi-fold. The tri-fold brochure is the one used when you want to launch a new product while the bi-fold is suitable for representing your company.

Keep in mind to make sure that the design of your brochure should speak of your company specifically the services as well as the products that you have to offer to your potential customers. See to it that the brochure conveys the right message that you want to pass on to your prospects.

To be able to make a powerful brochure print, there are some brochure printing tips that you should think about.

First, determine the brochure size. Knowing what is the suitable size of brochure is very important in brochure making. Incorrect setup size for brochure often leads to the return of the brochure project to the printer, which is very costly and time-consuming on your part as customers. For that reason, it’s best to ensure that the brochure is in the proper shape and size so as not to compromise the overall quality of the print job.

Secondly, use the correct type of paper stock. It is suggested by experts to use a 100lb paper stock in printing your brochures. This paper is a heavy stock that is suitable for any type of finish, whether gloss or matte. Because the 100lb stock is heavier, it gives an impression that you are professional.

Thirdly, consider the image resolution. A brochure that features high resolution images are said to be more appealing than the usual one. Having a proper resolution is vital in brochure printing since it can greatly affect the overall quality of your brochures. Incorrect resolution usually leads to shadowy and distorted brochure images.

Last but not the least is the bleed. The bleed refers to the extra inch of each brochure edges. It is recommended that you use 1/8 inch for each edge of the brochure to give an allowance in cutting each page, especially if there’s a picture or color that should be placed on the extreme edge of the brochure.

Therefore if you would print a brochure, you need to double-check if you don’t miss a single element in its design. Remember you can only have a stand out business identity when you’re able to make corporate and powerful brochures.

About the Author: Charmaine Joy Caro developed her passion for writing when she joined essay writing contests during her elementary years.

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