Vectors and 3D Models
Local Search - Advertising
Weather Information
Get the App for Smartphones and Tablets

Go Back


WhmSoft Free Articles Directory
Free Articles for Reprint
Free Articles to Publish
Free Articles for Newsletters
Videos to Watch


Page Generation Date and Time:
06/24/2017 07:13:54

 
Free the Animation VR / AR
Play to reveal 3D images and 3D models!
   
 
vlrPhone / vlrFilter
Project of very low consumption, radiation and bitrate softphones, with the support of the spatial audio, of the frequency shifts and of the ultrasonic communications / Multifunction Audio Filter with Remote Control!



 
 
Alexa Data
 

Go To Articles Directory Home Page

To get the current article, - See Below (at the bottom of the page) -.
For top news titles, see below.
Web sites and videos listed in this page are frequently updated.
If you find that this page is useful (quality of web sites, images and videos, ...), you can add it to your favorites.
Bookmark Page !

Tell a Friend:



With your mobile phone (WAP / I-Mode / iPhone / PDA), for free:
The Top News - http://www.whmsoft.net/services/wap/news.php
The Daily Files - http://www.whmsoft.net/services/wap/get.php
All the Directory Files - http://www.whmsoft.net/services/wap/choose.php

Web version of feeds:
Podcast Music - http://www.whmsoft.net/services/web/wpodcast.php
Daily Files - http://www.whmsoft.net/services/web/wget.php

You can play the Guitar Drum Revolution game (flash game) by following the link below:
Play Guitar Drum Revolution Game


You can play free online games (flash games) by following the link below:
Free Online Games

Play the samples below:
01454 L Appart Design01167 Cyber Mice1518 Boule De NeigeCrazy BattleFarm Frenzy

You can view the people (celebrities) news and the front page news (with videos, images and constant updates) by following the link below:
View Recent News
or by visiting the WhmSoft Service blog:
News Photos Slideshows


Article Keyword Videos to Watch
Advertising
Click on the image to start the video.



Related Topics
Images - Links - Articles

Denver


Related Images



Article Category Videos to Watch
Advertising
Go to the Videos Pages


The Perfect Ad

I saw it on I-75 South heading into Atlanta, Georgia. It was exciting to see -- like spotting the nearly extinct ivory-billed woodpecker. But this was no rare bird; it was a perfect ad. Perhaps just as rare. Five words in black print against a pale purple ground. No design. No graphic device at all. No need; the words said it all. Two of those words were from the top-ten list of words that generate the strongest response.

The ad presented a clear benefit. It made a powerful offer. It was aimed at a specific target audience. All that in five simple words. The ad was on a billboard, but its message would work in any media: TV, newspaper, radio, magazine, internet, direct mail, or... restroom stall.

It called out only to people who could benefit from the companyís products and services. It did not need to entertain anyone. It was not trying to win any awards. It did not waste the time of anyone to whom the message does not pertain. I have no doubt that it has been extremely successful. Here it is:

20/20 or FREE
Lasik Guarantee

www.woodhams.com
800-639-8474


Itís beautiful isnít it? Iíd say pure poetry, but youíd think that I was referring to the fact that it happens to rhyme -- thatís just a bonus -- it doesnít need to rhyme. Those five words communicate volumes. To the person who has been dithering over whether or not to have eye surgery it says, ďRelax, we are so skilled at Lasik -- you will have perfect vision when weíre done.Ē An effective sales pitch must dispel the consumerís doubt and instill confidence in its place. This ad does both. By the way, I did not write this ad. Congratulations to the person who did!

But, youíre thinking: ďSure, that ad is fine for a specific service like corrective eye surgery, but my company offers a common product with lots of competition that nearly everybody uses. I canít use straight-forward advertising like that. I need to be funny or clever to get attention. Or, I have to speak to the emotions of my customer and get them to relate to my product on a subconscious or visceral level.Ē

Nonsense! Thatís the image-advertising trap. And, unless youíve got millions of ad dollars to spend, Iíd stick to the scientifically proven formula of benefit driven advertising. Every product or service -- no matter how generic -- can advertise a benefit. Yes, soft drinks too! I can replace the above billboard with the following:

Driving is Tiring
Coke is Refreshing

QuickTrip
Exit 112 -- Now!

Iíve selected a specific audience. Iíve offered a clear benefit. Iíve even snuck in a Call-to-Action. Brilliant! (I might also include a mouth-watering image of a sweating bottle of Coke -- the right graphic device can communicate a benefit even faster than words). Coca-Cola actually used to advertise this way. Iíd encourage them to test a quarter of their advertising budget (maybe a billion dollars or so) on it again.

What powerful compelling benefit can your company offer? Put it in words; be concise and specific; then run with it. The results will be amazing.

Copyright 2006, Robert Evans Wilson, Jr., www.jumpstartyourmeeting.com

This article may be freely published. Permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way.


About the Author: Robert Evans Wilson, Jr. of Jumpstart Your Meeting!, located in Atlanta, GA, is a nationally recognized Advertising Sales Motivational Speaker. With over 20 years of advertising & marketing experience, he helps advertising account executives and sales reps increase advertising sales by increasing ROI for their advertiser clients. Robert also works with companies that want to be more competitive and teaches innovation skills that help high achievers stay on the cutting edge. Please contact Robert at 404-255-4924 or visit www.jumpstartyourmeeting.com.




Recommended Web Site(s):

Easy Articles Home Page - Articles Directory

Recommended WhmSoft Web Sites, Feeds and WAP Address:

WhmSoft Software Home Page - Software
WhmSoft Services Login Page - Music and Images
WhmSoft Moblog Home Page - Blog - Photo Gallery
WhmSoft Free Online Games Home Page - Flash Games
WhmSoft Services RSS Feed - Daily Music, Image and 3D Flash Animation
Classical Music with Drum RSS Feed - MIDI and MP3 Files
Classical Music with Drum Podcast Feed - MP3 and MP3 Files
WAP / I-Mode / PDAs - Daily Music, Image and Flash Animation

Home Pages:

WhmSoft Free Articles for Reprint Home Page
WhmSoft Services Home Page - Music and Images
Copyright (C) 2006-2017 WhmSoft - All Rights Reserved.