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In terms of marketing, handing a print out had been the trend. This is because advertisers believe that media advertising is not sufficient yet a tangible material is still needed. Businesses were able to arrive with this notion because with the media, chances are people might forget about what you advertise. But with the printed material you that you distribute it may be kept for future use and future reference.

Considering the use of postcards, are they really effective material for campaign and promotion?

Well in my view and my own perception the postcards are indeed an effective (http://www.microsoft.com/Office/previous/publisher/postcards/marketing.asp) tool.

The following are among the reasons why I consider and value them as an effective marketing tool:

1. They are effective in a way that you are able to easily reach out for your clients no matter how far they are. Reaching out and competing globally can be a big factor of making your business recognized in the market. Keeping your clients informed about the latest updates about your business you are yet to come up with prints will succeed to boot up your business and end up making more sales and profits.

2. They can be easily distributed by mail. With the mailing services that printers provide the hassles bout going to post offices for your postage stamps will be minimized. This is because you just need to provide you printer with an accurate detail of your clients addresses and shoot they will do the rest of the jobs for you. The printers are equipped with the mailing software that will automatically print your addresses to your postcard papers. Thus, if in case you provided the wrong addresses don’t be disappointed because the cards will be returned back to you.

3. They are developed to have a dual purpose. The postcards can be used as a greeting card or a promotional material. As a form of a greeting card, with this you can design them and make them personalize based on the occasion that is about to happen. With the greeting cards you are able to extend your warm greetings and let your clients feel that they are important. Through the greeting cards that you provide you can apply both -- greet them and market your products.

Considering the above advantages that postcards can bring you can effectively promote your business. I don’t see any disadvantages of using this tool because if you don’t want them to purely deal with your business, you can customize them and make a greeting card out of it. Well with this you are achieving to hit tow birds in one stone.

About the Author: More information related to postcard printing and business cards printing can be found at Digital Postcards and Business Cards Printing