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Business cards are often exchanged when business people meet each other. It is a great marketing tool that can be used to advertise your business. In most cases, the company logo, name, phone number, and address will be present on the card, with a list of services that the company offers. With the advent of the internet, many businesses are now adding their email address on the card as well. While business cards used designs that were rather simple in the past, they are now more intricate.
Business cards are often presented by sales people when they make visits to potential clients. Even if the potential clients are not interested in the product or service at the moment, giving them a business card will plant the seed that may cause them to use the service at a later time. It can also help a company build word or mouth advertising for their business. The use of business cards has evolved over time. Their use goes back hundreds of years, and they were common in China during the 1500s. Business cards were frequently used by European aristocrats. These cards would eventually become an important form of etiquette, and a number of rules were used for their presentation.
The use of business cards by ordinary people is a relatively recent phenomenon. For most of their history, they were commonly used by the upper classes. The use of trade cards became well known in England during the 1700s. It was during this time that companies begin placing an emphasis on design. High quality designs become widespread, and color printing was also available. A large number of entrepreneurs begin using trade cars as a way to market their businesses to others. A number of companies sprung up which would mass produce business cards for an affordable prices.
Today, the exchange of business cards among business people has become common. Many people have a habit of carrying around their business cards to be given to others when the need arises. While the use of business cards is commonly connected to entrepreneurs, there are a number of people who collect business cards like works of art. The dimensions of a business card should be the same as a credit card, and will generally be 85.60 x 53.98. They should easily be able to fit in a wallet or purse. A number of business cards are now being designed which have high quality photographs. Many large companies will use a trademark color for their cards, while others will make sure their cards are engraved.
CMYK is commonly used for modern business cards. These colors are magenta, cyan, black, and yellow. The screens of these colors will be combined to create a wider variety of colors. The only disadvantage to this technique is that small dots may be seen if you stare closely at the card. In addition to this, a number of card designers have begin adding coats which are glossy to the card. This will protect the card and give it an impressive shine.
About the Author: Michael Colucci is a writer for Business Cards which is part of the Knowledge Search network