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How to Write Your Article's 'About the Author' Bio to Increase Website Traffic
As a business owner, you boost your exposure and credibility by writing and submitting many articles. However, how do you compel your reader to visit your website?
Take these 2 easy steps to edit your "about the author" bio today:
You see, after the reader looked at your article, he wants to know about your expertise and how you can solve his problem. He's thinking "what's in it for me?"
Let your website talk about your accomplishments. The 'about the author' bio is supposed to hook your readers to visit your website and subscribe to your newsletter. They need to know what info they'll get when they click on your website.
- Here's an example:
On your website you help people "learn how to cook Greek meals in less than 20 minutes." Your website offers an ezine with cooking tips, and an ebook on the history of the famous Greek meals.
The answer to the reader's "what's in it for me?" is "I can help you cook a quick Greek meal in less than 20 minutes!" You're telling them that you're solving their problem of not knowing what to cook for a quick meal.
Therefore, your bio's first line would read: Ellena Pakis was raised in a Greek American family. She shares her love for Greek cuisine by helping people learn how to cook a Greek meal in less than 20 minutes on www.yourgreekmeal.com .
It's on her website where she describes in detail her studies in the Cordon Bleu, and that she's cooked for prime ministers and presidents.
Some people want to see that you "know your stuff." Some want information now and can't spend more time surfing on a website. You're answering their "what's in it for me" question with a clear offer.
Give your readers what they want by offering a FREE report or your free e-zine.
The title of your free report becomes more compelling when it includes numbers or the words 'how to.' Think of the headlines you see on magazine covers. They tend to say '6 ways to a firmer' 'steps to a better.'
- Here's an example:
Your website helps people save hours by giving tips on automating their emails with an autoresponder. The compelling free offer might look like,
They want your free report NOW so save them some time by providing them with blank sign up form on a page of your website. That page is the link you put on after your free offer.
One of my 'about the author' bio reads like
- Ashley Keane offers tips on how to start a home based business & profitable internet marketing tips on www.EarnYourOwnMoney.com. Need a free strategy to get more sales? Discover how you can get more sales using your email autoresponder! Get your FREE 7-day e-course by visiting www.earnyourownmoney.com/SalewithEmail.html
Here's an example offering a weekly ezine
- Anna Overweight No More, a work-at-home mom, shows you the weight loss tips she used to lose 80 pounds from 230 pounds. She reveals how YOU can keep that weight off for good- Subscribe to get your Free Weekly Weight Loss Tips ezine so you can burn fat, increase your metabolism and simple meal recipes click on www.officialoverweightnomore.com now
Your FREE offer needs to be compelling enough for them to give you their name and email address. You've hooked them. You showed them with your article that you know your stuff. Someone's more likely to try out your services free before they buy a 0 product. Wouldn't you? I do.
Now, go ahead and edit your 'about the author' bio to get targeted traffic and prospective customers while building up your credibility.
About the Author: Ashley Keane helps people start an internet business they love, and grow it with email marketing tips on http://www.EarnYourOwnMoney.com. Visit http://www.earnyourownmoney.com/salewithEmail.html to get your FREE 7 Tips NOW on "How to Automate Your Email Chores and Still Increase Your Sales."