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Using Blogs to Boost Your Revenue
Have you tried to publish Website pages the 'old way'? It involves your HTML publishing software, an image editing software and FTP (File Transfer Protocol) software - then you'll begin the endless process of create, save, upload, view, tweak, save, upload, view - ad infinitum.
With blogging, you can focus more on getting your word to your target and less on the technical aspects of old-style Web publishing.
There are two major types of business models that entrepreneurs use to make money blogging. The first and most common way to turn a blog into a profit making machine is to sell advertising to different companies and brands who want to reach that blog's readers. The second kind of money making blog is one that helps a single brand improve its image by creating positive associations between the blog and the product in the mind of consumers. Both kinds of blogs can make a lot of money, especially if the creator has a keen mind for marketing.
If you are blogging with the goal of selling advertising, there are two basic ways that you can go about recruiting sponsors who want to put ads on your site; you can let someone else do all of the legwork, or you can do the work yourself and keep all of the revenue. Within the first group, many people make money blogging by selling space through Google's AdSense program. The advantages of this program are numerous, as it requires very little effort on the part of the blogger or webmaster to begin raking in profits. However, most people discover that they make less money through this method than they had hoped that their blog would earn.
Did you know? - Blogs Increase Your Website's "Findability"
A Website that is positioned well on Google, MSN and Yahoo is has the potential to be a significant money-maker. The continued explosive growth of the Web makes this one of the hottest topics in Internet Marketing - how to be found?
Blogs increase your Website's findabiltiy. Blogs attract search engines and blog directories (through built-in notification features) and IF a blog is updated continually with new and fresh content, the blog and the sites that it links to will appear in search engine indexes more quickly than "traditional" Websites.
Selling advertising directly to companies who want to put banner ads or sponsored links on your blog can take quite a bit of time, but it is often fairly lucrative. If you have a lot of contacts in industries that are related to the topic of your blog, you may want to try to go this route. People who have a strong background in sales and are experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies. The most serious problem with this model is that you often have to build quite a sizable readership before you can attract advertisers, which can mean that you have to do several months of work before you start to make money blogging.
As blogging becomes a more and more lucrative business, a lot of established companies are considering how they can get into the action. One way that companies are capitalizing on the blog movement is by having blogs that provide a kind of friendly face for their corporation. Often, a company will employ an established blogger to create a weblog designed specifically to appeal to that company's customers and to create positive associations with the brand in consumers' minds. More than one writer who never even dreamed that he or she could make money blogging has been approached by a company and offered quite a pretty penny for this kind of gig.
About the Author: Michael Saunders has an MBA from the Stanford Graduate School of Business. He edits a site on Blogging Strategies in Internet Marketing and maintains the Best Internet Marketing Strategies Site.