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Blogging For Owners of Small Businesses

Have you tried to publish Website pages the 'old way'? It involves your HTML publishing software, an image editing software and FTP (File Transfer Protocol) software - then you'll begin the endless process of create, save, upload, view, tweak, save, upload, view - ad infinitum.


With blogging, you can focus more on getting your word to your target and less on the technical aspects of old-style Web publishing.

If you run a small company, you may find that the world of blogging for business owners is a world that you want to be a part of. Blogging is a great way to get the word out to consumers about your product or service,and it can even be useful for inspiring employee loyalty and helping you keep your workers at peak morale. If you are looking for a way to take your business to the next level, consider what starting a blog might be able to do for you.


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Did you know? - Blogs Increase Your Website's "Findability"



A website that is positioned well on Google, MSN and Yahoo is has the potential to be a significant money-maker. The continued explosive growth of the Web makes this one of the hottest topics in Internet Marketing - how to be found?


Blogs increase your Website's findabiltiy. Blogs attract search engines and blog directories (through built-in notification features) and IF a blog is updated continually with new and fresh content, the blog and the sites that it links to will appear in search engine indexes more quickly than "traditional" Websites.


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Blogging for business owners has a lot in common with all other types of blogging, but it has its own unique pitfalls and strengths. The key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of your blogging adventure. Itcan be all to easy to get sidetracked, especially if youare just learning about the exciting possibilities of blogging technology, but if you want your blog tosucceed you need to stay focused. Write up a plan forhow often you will update, how you will promote yourblog and retain readers, whether you will feature photographs or video, and other aspects of your blog,and then stick to it with the same kind of determinationthat you used when you built your company.


About the Author: Michael Saunders has an MBA from the Stanford Graduate School of Business. He edits a site on Blogging Strategies in Internet Marketing and maintains the Best Internet Marketing Strategies Site.




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