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EBay Data and Research – A Key to the Success of Your Nonprofit Auction

Auctions are excellent tools for diversifying funding streams for nonprofit development professionals. The emergence of ubiquitous online access have made online auctions an excellent vehicle for nonprofits and charities to raise funds while engaging stakeholders and other consituencies in their causes. eBay, the leader platform for online auctions also provides a number of offerings for running nonprofit auctions. Running a charity auction on eBay is simple, but getting the most from your efforts involves developing a strategy and understanding the ins and outs of eBay. Luckily eBay provides lots of information on how to be successful using their services.

eBay is a business anyway you look at it. Sure, it is a great deal of fun for both the buyers and sellers, but when you look at it from another view point, you will see that it is a business from the seller’s point of view, the buyer’s point of view, and eBay’s point of view. 40 million dollars a day travels through eBay. Selling items on eBay successfully is an art, and eBay offers many different forms of Data and Research to ensure that you are selling the right items, to the right people, in the right way.


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In addition to eBay, other vendors offer vehicles for nonprofits to run fundraising auctions. CMarket - www.cmarket.com offers services emphasizing the importance of bidders, donors and sponsors, and their respective roles in a successful auction. Their Website is a valuable source of fundraising auction tips.


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Some of the data and research is not free, but much of it is. The available resources include hot items by category, eBay Pulse, merchandising calendar, sales reports, marketplace research, buyer behavioral report, and the eBay solutions directory. These tools are quite easy to use, and the information that can be gleaned from them is extremely valuable.


The Data and Research tools are all accessible through your seller’s account, by clicking on the ‘Advance Selling’ link. Learn to use those tools, and get your piece of that million eBay revenue each day.


About the Author: Michael Saunders has an MBA from the Stanford Graduate School of Business. He edits a site on Fundraising Auction Tips and is president of Information Organizers, LLC.




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