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Nonprofit Auction Tips - eBay Courses – Are They Worth It?

Auctions have long been a staple in the toolkit of nonprofit development professionals. The emergence of ubiquitous online access have made online auctions an excellent vehicle for nonprofits and charities to raise funds while engaging stakeholders and other consituencies in their causes. eBay, the leader platform for online auctions also provides a number of offerings for running nonprofit auctions. Running a charity auction on eBay is simple, but getting the most from your efforts involves developing a strategy and understanding the ins and outs of eBay. Luckily eBay provides lots of information on how to be successful using their services.

There are numerous eBay courses that are available on the Internet today. These books and courses are designed to help you become more successful on eBay. Unfortunately, not all of these courses are worth the money that you will pay for them. Some of them are full of what used to be good information – when it was relevant – and others are simply junk information, written by someone trying to make a quick buck.


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In addition to eBay, other vendors offer vehicles for nonprofits to run fundraising auctions. CMarket - www.cmarket.com offers services emphasizing the importance of bidders, donors and sponsors, and their respective roles in a successful auction. Their Website is a valuable source of fundraising auction tips.


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Before you purchase any eBay course, find out when the course was written. If it was written in 2004, for instance, you don’t want it. Even though that hasn’t been very long ago, eBay changes so fast that much of the information will not be relevant. However, if the original issue of the course was written several years ago, but the course is updated each year, this will probably be a good course for you.


Again, use care when purchasing eBay courses. They can be quite helpful and enlightening, but only if the information in them is still good. Talk to other eBay sellers – preferably successful ones – to find out what courses are recommended.


About the Author: Michael Saunders has an MBA from the Stanford Graduate School of Business. He edits a site on Fundraising Auction Tips and is president of Information Organizers, LLC.




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