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With the phenomenal growth of the internet and the resultant dependency on the search engines, the Search Engine Optimisation (SEO) industry is booming. More and more web site owners are realising that they have to get better search engine ranks to compete and that an investment in pay-per-click advertising is a temporary solution - it's fine if you make a profit but as soon as you stop spending on clicks, you disappear off the radar - your traffic disappears.

Blogs are one of the latest techniques being used to generate web site traffic. A blog is the simplest way of publishing content on the web - you can get a blogging account free at, write your first entry and publish it to the web - there's no need to know anything about html, servers, ftp and all the arcane technology of the web - it's that simple.

A blog can generate web site traffic in several ways but, as with any attempt to create a successful web presence, it's the content that counts. There are unscrupulous, so called internet marketing professionals who advocate setting up blogs for every keyword that you wish to be found against, add a few paragraphs, sit back and watch the traffic roll in. Well yes, it might work for, let's see, half a nano-second. But people aren't stupid - they know when they're being conned and isn't there enough dross on the web without more of this kind of rubbish?

If you want to attract people to your web site, or 'traffic' to use the jargon, follow these blog guidelines.

1. Write plenty of useful, interesting content.
2. Make sure your blog can be found on the search engines.
3. Create links to your site and to other sites.
4. Update your blog as often as you can, provided that you're able to write something useful.
5. Offer an RSS feed - Really Simple Syndication - that enables other web sites to publish your content. They will have to link back to you - backlinks improve your search ranks.

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