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How to identify a professional SEO company

Beware the conmen and hucksters who sell aggressive search engine optimisation (SEO)

Are you looking for a professional SEO company? And have you heard stories of wild or worthless promises that get you to number one in Google for a worthless search term? Typically, they'll be accompanied by a sales patter hyping up the technical wizardry of the company and ludicrous predictions of thousands of visitors to your website.

Sadly there are so called SEO practitioners who give professional SEO companies a bad name by misleading clients, ripping them off and indulging in tricks like cloaking and phantom scripting.

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Because, like any other marketing activity, professional SEO requires analysis, planning, investment, hard work and constant evaluation.

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Or to read what our clients say, go to

Our optimisation approach is based on the principle that it's the visitor that counts, not the search engine, and that the content of the optimised page has to compel the visitor to act.

SEO is a means to an end - the end being a better sales conversion rate, which is achieved by attracting more of the right types of visitors.

A recent survey showed that 60.5 percent of Google, Yahoo, MSN and AOL users prefer the main listings (known as the organic listings) in the search results to the pay-per-click (PPC) advertisements. 60.8 percent of Yahoo and 72.3 percent of Google search engine users say that organic search results are the most relevant. This means that you stand to lose a large percentage of potential clicks and relevant traffic if you do not have your website effectively search engine optimised. So don't be tempted by ridiculous promises and snake oil salesmen - hire a professional SEO company.

How do we work?
We start by analyzing how people are using the search engines in your market. We identify the actual words and phrases that people are using, not the ones that you think they might use. We then ensure that your site is built and structured so that the relevant content is fully accessible to the search engine spiders.

We'll make sure you have clear expectations about the likely results and a good understanding of how the Search Engine Ranking Positions (SERPs) can change over time. We will then work with you to create good quality content and to finalise the 'on-site' optimisation with sitemaps and title and description tags. After submitting your pages to the engines and specific, relevant directories, we wait for the search engine spiders to index the content.
Any professional SEO company will emphasise the importance of 'off-site' optimisation or linking. Attracting inbound, one way links from well regarded relevant web pages is the biggest challenge in SEO. Unfortunately, it's also the single most important factor if you want your site to rank well in Google, the market leader.

Incise is not just a service provider. We work as your responsible business development partner. Our knowledge of SEO techniques, search engine demographics, algorithms and sales conversion techniques make us a professional SEO company when it comes to promoting your business online.

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