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Search engine ranking is critical to the success of your online marketing. 83.8% of website visits now originate from search enquiries. So selecting a good search engine ranking company is vitally important.

The utility of a search engine ranking company is wide and varied. A search engine ranking company will offer a critical analysis of your site and its competitors - it will look at your site from a search engine's point of view and identify ways to make the site easier for the search engines to classify.

A search engine ranking company will focus on two main activities - onsite and offsite optimisation. Onsite involves keyword research, content development, coding, meta tagging and sitemaps, all of which contribute to helping the search engines understand what your pages are about - a key utility when you consider that search engines are seeking to deliver relevance in their search results.

Offsite optimisation is primarily about building links into your site from other relevant web pages. Google in particular regards 'votes' from other web pages as one of the most important criteria in assessing a page's position in its search results. The company can build links by submitting to directories, writing articles for other sites, offering an RSS feed from your site and by buying or exchanging links.

Finally, the search ranking company would submit your site to the major search engines and directories manually. This involves little skill but it's time consuming and tedious work - it is, however, a critical utility.

Before you invest any money in a search engine ranking company you would be well advised to install a web analytics system that will tell you at a glance how your site and its marketing are performing. We can help you with that - Google provides a very good system for free.

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