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Research shows that over 60% of web users do not look beyond the first page of search engine results and 90% don't get beyond page two. So, if your site is languishing from page three down against your target keywords, you need better search engine ranks.

Before you start the process of search engine optimisation (SEO), it's essential to remember that better search engine ranks are a means to an end - not an end in themselves. Your objective is to get a human being to read your web pages, to be engaged by what you offer and to act. Too many SEO practitioners forget this critical fact - they look at what they believe the search engine software wants and cram their clients' content with keywords. The effect is to steer visitors away rather than to keep them on the site.

You optimisation approach should be based on the principle that it's the visitor that counts, not the search engine, and that the content of the optimised page has to compel the visitor to act. Better search ranks are a means to an end - the end being a better sales conversion rate, which is achieved by attracting more of the right types of visitors.

A recent survey showed that 60.5 percent of Google, Yahoo, MSN and AOL users prefer the main listings (known as the organic listings) in the search results to the pay-per-click (PPC) advertisements. 60.8 percent of Yahoo and 72.3 percent of Google search engine users say that organic search results are the most relevant. This means that you stand to lose a large percentage of potential clicks and relevant traffic if you do not have your website effectively search engine optimised. So don't be tempted by ridiculous promises and snake oil salesmen - hire a professional SEO company.

To find out how Incise operates as a professional SEO company, call Paul Lock now on 01453 873638.

Or to read what our clients say, go to

How do we get you better search engine ranks?

If you've already got a website, we start by analysing how people are using it by checking your web analytics. You have got an analytics package haven't you? No? Well get one because if you're not tracking how people are using your site, you're shooting in the dark. Google offers an excellent package and it's free. You can sign up at

Next we research how people are using the search engines in your market. We identify the actual words and phrases that people are using, not the ones that you think they might use. We then ensure that your site is built and structured so that the relevant content is fully accessible to the search engine spiders.

We'll make sure you have clear expectations about the likely results and a good understanding of how the Search Engine Ranking Positions (SERPs) can change over time. We will then work with you to create good quality content and to finalise the 'on-site' optimisation with sitemaps and title and description tags. After submitting your pages to the engines and specific, relevant directories, we wait for the search engine spiders to index the content.

Any professional SEO company will emphasise the importance of 'off-site' optimisation or linking in getting better search engine ranks. Attracting inbound, one way links from well regarded relevant web pages is the biggest challenge in SEO. Unfortunately, it's also the single most important factor if you want your site to rank well in Google, the market leader.

Incise is not just a service provider. We work as your responsible business development partner. Our knowledge of SEO techniques, search engine demographics, algorithms and sales conversion techniques make us a professional SEO company when it comes to getting better search engine ranks and promoting your business online.

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