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Three Top Areas of Focus for Your Article Content
As internet marketing with articles grows in popularity,
knowing what to write about can be the key to your return
on investment (ROI). Because when you focus on targeted
content, your investment in time, energy, effort and
possible budgeted funds spent on the articles’ creation can
yield greater returns.
Here are three top targets of focus for your next articles:
Greater Audience Reach
Remember that most people are looking for information
online. So fill this need with your quality article by
reaching out to multiple areas surrounding your niche so
that you can benefit from more exposure and higher visitor
clicks. For example, if your niche is vitamins, your
readers are health-conscious, so add information about
other health-related topics like maybe adding product
reviews about different kinds of eye drops and eye wear
combined with beta carotene supplements.
Sales Letter / Advertorial
Submitting your articles to other websites presents the
opportunity to basically advertise without paying high
display and classified ad fees. Avoid pushy sales language
in your articles, saying things like, “for the BEST……click
here…” and instead, make them informative and useful to
your readers. Head to the local library to grab some good
books on copywriting, take a copywriting course or two and
/ or download some ebooks on the topic. And learn to “show”
and use storytelling in your pieces. In this way, your
article contains relevant and helpful material for your
article readers, plus you are making a good impression for
your website, which could ultimately lead to more visits
and hopefully purchases, referrals and repeat visits. Keep
in mind that good quality content in an article is far
better and more effective than a few lines of ad space. You
have a special opportunity to pre-sell your products or
services to your prospective customer – plus you get to
include your website's link in the resource box. Win-win!
Search Engine Optimization
Market your website for those technical visitors, too: the
search engines, to bring more clicks your way by creating
new web pages for your articles on your site. Optimize the
articles to make they are search-engine friendly by using
top-ranked keywords and Meta tags that can give your
website a high search engine ranking. That way once you
upload your new web pages to your server, search engines
will spider through them and you can gain an increase in
search engine ranking. Remember that search engine
optimized content is a very effective strategy to use to
gain a high ranking in search results.
So don’t just start writing. Plan ahead and write strategic
articles to improve your article performance!
About the Author: By Diana Barnum, president of http://MovingAheadCommunications.com . Get
tons of freebies, tips and help at http://www.OhioHelpGroup.com &
http://presssuccess.com/bookstore or call: (614) 529-9459.