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The About Me page on eBay is a very powerful tool when used correctly. This page can be used to sell the reader, sign the reader up for your list, or communicate with the viewer of your auction to establish a closer relationship.
In order to increase the chance of a person going to your About Me page from your auction page, you should put a link on every auction page that points to your About Me page. Let’s discuss how to do this.

We will need some HTML tags to do this. In order to show the HTML tags as text and not have the browser execute them, I will use the XMP tag to start. Browsers are supposed to ignore HTML tags in the XMP tag range and not execute them. Unfortunately, not all browsers handle the XMP tag in the same way. I do not know how it will display on your browser so if you see XMP, that is the reason.

You place the link to your About Me Page in the Description box that you create when you post a sale on eBay. The eBay Description box has tabs in the top left that allow you to switch back and forth between Standard view and HTML view as you are creating the Description. Start writing your description in Standard mode until you get to the place where you want to insert the link to your About Me page. Here you click on HTML and the box will change to accept HTML code. You will also see the HTML for what you have already entered. Position your cursor where you want to insert the link and copy and paste the following HTML code. This will create the multicolor blue and red eBay icon for the About Me and link it to your own About Me page.

Replace the "Your-eBay-Name" with your own eBay name.

AboutMe


Now switch back to Standard view and you should see the red and blue About Me icon. Go ahead and finish writing your description. When you finish, click the Preview link at the bottom left of the Description box and a new window will open to show you how the auction listing will look. If you need to put spaces around the link, you can add the spaces in the Standard mode.

Here is a link to a short video that explains how to do this
http://www.boomer-ezine.com/Videos/V1I34Video/Click-to-Play.html
Good luck. I hope you get a ton of traffic to your About Me page and that you convert all of it.
Copyright 2006 John Howe, Inc.

About the Author: John V. W. Howe is an entrepreneur, author, inventor, patent holder, husband, father, and grandfather. He has been involved in entrepreneurial activities for over 40 years. He founded www.boomer-ezine.com and www.retirement-jobs-online.com to help Boomers (baby boomers) become entrepreneurs when they retire.