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Images For More Profits / Results you can take to the Bank.
Images not only can create an aesthetically pleasing atmosphere for users, but more importantly help gain credibility, and ultimately sales if done correctly. Here are some great ways to increase your credibility:
1. Let viewer feel like home:
The best way to do this is to make user feel like he is surfing his personel pages. Designers can creatively add self portraits or even customer photos, Having a photo of yourself on your sales page will help your customers feel more at home, and that they're dealing with a real person, and not just a machine. This increases your credibility in the viewer's eye because it adds a personal touch, and you will see your sales increase when you employ such methods. A great place to place a self portrait is in an 'about me' section of your site or newsletter. If you don't have a section like this, you should consider creating one because this, just like the image will increase your credibility and your conversion rate.
Another way of using pictures to increase your conversion rate is by using customer photos. You should place these on customer testimonials, and when people view them, they will see that this is a real customer that is satisfied with your product, and they will carry much more weight this way. Testimonials alone are a great way to increase conversions, so don't hesitate to make them even more effective by adding customer photos. The only problem here is acquiring the photos themselves, since many people do not have a self portrait, but that shouldn't stop you from asking your customers for them, and maybe even offer them discounts for some incentive! The choice is yours.
2. Soothing, Pleasant Graphics:
You want your site's look to be welcoming just like a big soft sofa, so your viewers are visually relaxed and not constantly being annoyed. Things to avoid are animated icons and bright/flashy/uncomplimentary colors as these are very unprofessional, leading your visitors to believe your product may also be unprofessional. Plus, these things may turn away some visitors altogether, so do your best to avoid them. Train yourself to use softer colors, softer gradients, softer backgrounds, etc. And you (and your visitors) will reap the benefits.
These are the basic tricks of getting incredible increase in the response rate of the users. As it is human nature that they always looking place for self presence (either it is social circle of web). The user feel obliged if the site is welcoming the users.
About the Author: Kyle Newton is a professional internet marketing specialist and can launch and manage your complete web presence from Web Design to SEO with professional results that make your projects, services, or products a success on the web.
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