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Variable data printing is among the newly emerged printing processes which are offered today. However, many are puzzled as to the capability of this printing process. Many are asking what this printing process can do for their prints or which types of documents are suitable to be produced by such printing process. Now, this article aims to provide its readers with information about variable data printing.

The first thing you need to know is what variable data printing is. This is actually a type of digital printing process which is used to put variations into your materials without requiring the printer to slow down or to stop printing. This process is also known as variable information printing or VDP.

With this process, you can put different information like names and addresses in each of your printed material. This printing process is ideal for materials that need to have variations in each printed piece. Such materials include postcards, newsletters and any materials that will be sent to your various clients. It will also allow you to put different photos or other information on each your printed copy.

Many printing companies are now offering this printing process because of its results. Like digital printing process, this can provide many advantages to its users. Among of these advantages include fast printing capability.

Variable information printing services are able to provide fast turnarounds of 2 to 8 days depending on what kind of material you need. This means that within 2 to 8 days your orders are ready to be shipped or to be picked up. Plus, with such speed, the quality of each printed product is also not neglected.

Another good thing about this printing process is that it can provide accurate prints. If you need very detailed copies of your prints, you can be sure that this printing process can cater to your needs. Though it’s not as accurate as offset printing when it comes to color reproduction, it can still provide you with copies that contain satisfying colors.

Variable information printing is also capable of printing in fewer expenses. Most of the machines used for this process have low set up costs, as well as, operation costs. This often results into production of inexpensive prints. This also results into printing companies offering high quality prints at discounted prices.

For these reasons, many printing companies are offering this printing process to their clients.

About the Author: I like to read literary pieces. I also enjoy researching about things related to science and technology, then write an essay about my findings. I also enjoy reading books which are related to Mathematics, Electronics, Physics, Biology, Communications(i.e., telephones, radio communications and etc.) and Literature.


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