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A properly executed link building campaign will help boost your ranking with many search engines, but this is only part of the benefit. The quality sites that have agreed to link to you will also send you highly relevant traffic. Also, your brand and name will become better known within your industry as a result of the link requests that you make. Finally, your additions to Yahoo and the Open Directory will send you a great deal of additional quality traffic. Link building is a laborious process, but if done properly it is most definitely worth the effort. Maximizing the number of web sites that link to your web site is one of the most important factors to successful online marketing. An effective linking strategy establishes your site in the online marketplace that already exists for your industry.
The key benefits of link building are:-
• Increasing Link Popularity : Most search engines place huge emphasis on 'Link Popularity' when determining a sites ranking. Your sites Link Popularity is determined by the number of incoming links to your site - so the more incoming links, the greater priority your site will be given in the search engine rankings. This logic is based on the principle that if your website is of a high quality, more and more websites would want to link to you.
• Driving Relevant Traffic : Simply having incoming links will drive relevant traffic to your web site.
• Brand Building : Increasing the number of incoming links from quality web sites will build brand awareness and trust in your company or brand.

About the Author: Vikas Malhotra is a successful Internet marketing consultant having helped over 100 businesses increase their visibility and sales online. He is an online branding expert with experience in online media planning, buying and also search engine marketing. To learn more, visit www.directmarketing.mosaic-service.com.