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Everybody knows that postcards are effective tools in winning clients attention. They are ideally used for advertisements, coupon cards, business reply, greeting card and invitations. Simple yet possess a powerful marketing feature that grabs customers attention. Since they are vital material used for advertising the postcards that you use must have features that will make them more eye-catching.

The following are among the features that a postcard must have.

1.Paper stock – the paper is indeed the basic material that you must think of. It is this factor that makes a postcard bring into being. Now in order to come up with a durable postcard print, the paper must have a 14pt gloss cover stock.

•A 14 pt gloss cover stock is very ideal because it has a smooth and superior quality feature that makes it perfect for your cards particularly if you intend to have them in full color postcard prints. This stock is also very ideal even without any additional coating. Its thickness will hold up well over time.

2.The size – of course in every marketing endeavor size does matters. You think of a size that will suit to your marketing plan. Postcards as valuable tools for marketing it can be printed with different sizes.

•Postcards are available with sizes of 4.25 x 6, 4 x 9, 5 x 7, 5.5 x 8.5, 6 x 9 and 6 x 11. Mainly among the sizes offered are 4.25 x 6 sizes, this is the very common cards that are being purchased. And if you want to have them in bigger sizes for your custom cards you can choose among the above mentioned.

3.Coating – next thing that a postcard must have. After the course of the printing production you wanted to protect the inks and colors of your cards. Though it is said to be that a 14pt gloss cover stock can be ideal, still you wanted to have them an elegant look. You want to protect your cards and you can opt for the following coating options.

•You can have a UV coat or a matte coat for your cards. UV coating is applied if you want your cards to have a vibrant and high gloss look for your postcards. This coating is added for an extra protection of your cards from fading and moisture.

•You can choose to have matte coating. Matte coating is ideal if you prefer to have a smooth and elegant look of matte finished postcards.

•You can also choose to have no additional coating at all. Like what was mentioned the 14 pt gloss cover stock is ideal because its feature is ideal enough to be used even without coating.

4.Inks – making use of the four color offset printing process allows you to make use or apply any full color logo, photograph or graphics on your postcard prints.

Basically featuring the must haves for the postcard printing jobs well you are on the right tract of winning your clients attention. Keeping in mind what had been said will basically help in winning every customers attention and ending up with more sales and profits.

About the Author: More info about Digital Postcard Printing and Full Color Postcard Printing can be found at U Printing: Offset Postcards Printing Services