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Internet marketing is a tough business, no matter what your product or service. A solid business plan and marketing strategy are fundamental to a successful internet marketing campaign. There are several areas you need to have rock-solid and tested before going live.

Most internet marketing entrepreneurs know that the key to success lies in planning, coordination and testing prior to implementation. Once you “go live”, you'll have to live with your mistakes. The better your planning, research, targeting your audience and testing the waters, the greater your chances of success. So how do you put together a successful internet marketing campaign?

One terrific tool is the online survey. Many are available, some free and others offering a 30 day free trial. Look into these, as the information you'll gain will pay off big-time in honing your internet marketing focus.

First, you must accurately determine your market. Who wants to buy your product or service? If you want to succeed in internet marketing, you must have a crystal-clear picture of your target market.

Another source of information critical to targeting your market is demographics. If your product is pet products, do a search on ”demographics pet products”. This search yields age groups, income, product favorites, regional needs, the industry and your competition. All valuable information for a successful internet marketing effort.

Cost-effective planning is paramount to successful internet marketing. You don't need a huge advertising budget to start. If your marketing plan is solid, don't be in a huge hurry to spend on advertising. Instead, spend your money and effort testing small distributions of copy in ezines directed at your target audiences.

Vary your copy and see which pulls best. You may be surprised at the results, but it's all part of your internet marketing strategy. Use what sticks and discard what doesn't. Test everything on a small scale. Remember that effective copy can make or break your internet marketing plan! When inquiries and sales start flowing in, your internet marketing plan is becoming a success!

Once you go live, continue to solicit feedback from your customers and subscribers. Use online forums and message boards relevant to your product or service. You can glean valuable tidbits from people in these venues. Post survey forms on your own site with a prize for a randomly chosen participant.

Last but not least, investigate free email courses from internet marketing experts. Web Biz Space University is only one of many, offering various courses at no cost. Always remember, planning and research are never wasted effort.

About the Author: Read up on the latest in reviews, articles & resources on paying surveys and learn the science that is internet marketing.