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New business owners seeking an affordable merchant account may believe one is difficult to maintain. One might think profit form your business should be put back into the business, rather than spending it on a merchant account. What they might not realize, is that a merchant account might be just what their business needs to grow. As technology increases, more and more people are paying for merchandise or services with a credit or debit card. It is simply an easier way of paying. By giving your customers alternative payment methods, they will be happier, they will spend more, and most importantly they will return.

An affordable merchant account will help your business mature by expanding your marketing plan. When customers realize that your company offers electronic payment services like credit card swiping, internet website payment options, and telephone payment services, customers will be impressed with how easy you have made it for them to shop with your company. You don't have to offer all these options at once, and you can start by getting approved for a merchant account and creating a credit payment option to see how customers respond. If all goes well, as it should, and your business experiences growth, you can explore other types of payment to expand even further.

Your affordable merchant account can put a terminal-printer at your checkout counter to assist your cashier in processing credit payments, in addition to making change for cash payments. Customers will more than likely spend more than they would have with cash when they learn you accept credit cards. You can also buy or lease a wireless credit card processor if your business is one that accepts payment on the road, such a delivery service or installation service. Credit card sales are funded immediately, so you don’t have to worry about invoices that don’t get paid, or billing customers.

When your business is ready to expand with an affordable merchant account, you can install a telephone credit payment service, all you have to do is apply for one. This will automate the payment process, with your customer calling in and completing the sale by typing in their information via telephone. You can then create a company website with credit-processing. Customers will be able to order services or supplies and pay through your website with a credit card.

With today’s rapid pace, you will want to integrate electronic credit card processing equipment into your business. Your business needs it to stay on top and experience serious growth, and your customers are coming to expect it. It would be in your businesses best interest to apply for an affordable merchant account.

About the Author: Matthew Ohms is owner of http://www.credit-card-merchant.info. Please visit the site for more information about an affordable merchant account.