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Trade Show Service Providers Are Big Asset to Exhibitors
If you are in the throes of getting ready to exhibit in a trade show, you will need to be mindful of many tasks –from selecting the proper trade show exhibit, making the decision to buy or rent your trade show display, incorporating your company’s logo design and marketing message into your graphics, coordinating your trade show booth staff’s training, and supervising a variety of other trade- show- related tasks that require constant follow through.
Instead of having your trade show marketing staff spend countless hours on all the myriad details of handling a trade show display-- any one of which could sabotage your trade show experience-- there is a helpful alternative: the trade show services professional.
If you get the right help from a trade show services expert; the pro will plan, supervise and implement the many details that go into making a trade show exhibit successful. Your trade show marketing staff will no longer be faced with the daunting challenge of handling all the trade show exhibit details to assure a seamless exhibition experience.
It is important to find the right trade show service provider to relieve the burden of overwhelming trade show demands. When you are searching for the right trade show service expeditor, you need to find out if you can rely on their expert help with the full spectrum of such services as: trade show planning and budgeting; supervising of set-up and dismantle of your trade show booth; and the overseeing of the storage and refurbishment of your trade show booth.
Before retaining a trade show service contractor, screen to see if they can handle the main areas of show services coordination covering the supervision of the following:
- Installation and dismantle labor - Material handling (show site drayage service) - Electrical services
- Daily booth cleaning
- Rigging (forklift team for hanging banners, etc.)
- Lead tracking equipment
- Telephone and internet hook-up services
- Booth security
- Audio visual equipment rental
- Plant and floral rental
- Exhibit photography
- Plumbing, gas and water - Furniture, carpet, computer and AV equipment rental
In addition, your trade show services support team should offer the following:
- Trade show document preparation - Exhibit transportation and coordination
- Exhibit rental Do not forget, that once the trade show is over, you will also have the need for ongoing trade show support services, such as:
- Short and long-term storage
- Inspection of exhibits for damage and estimates for repair after every show
- Repair and refurbishment of exhibits to make them show-ready for the next trade show
These trade show provider services apply whether you exhibit in the McCormick Place Convention Center in Chicago, the Jacob K Javits Convention Center in New York, or the Las Vegas, Los Angeles, Anaheim, Long Beach, or San Diego Convention Centers.
When you need to expedite your trade show booth from one trade show to the next in a timely, efficient manner, and you want to sleep soundly at night, you may want to consider enlisting the trade show service professional who will be able to handle all the details that need to be taken care of to insure a trouble-free trade show display experience.
About the Author: Bruce Backer, founder/CEO of Exponents, based in San Diego, California, a premiere component-based custom exhibits firm that designs and manufactures Exponents®, Luminents™ and CrossOver™ display systems. http://www.exponents.com
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