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Build Flexibility Into Your Trade Show Display
Unless you are a world renowned corporation with a multi-million dollar budget set aside for a one–of-a-kind trade show display, with multiple levels and every conceivable bell and whistle, you would be smart to select a less expensive, high quality, well crafted component- based custom exhibit that offers not only dramatic style but also flexibility.
In today’s trade show environment, exhibiting in multiple trade shows has become a reality. Being able to expand or contract your national trade show booth to fit into a series of national, regional and local trade show floors is important. Current trade show exhibitors need to creatively re-use their trade show booth in a variety of trade shows rather than attending a single national show.
A significant factor, then, in saving trade show exhibitors time, money and convenience is to select a trade show booth that offers scalability without sacrificing quality.
The good news is that with the innovation of hi-tech materials that are lighter weight, easily transportable and durable, the smart exhibitor is not only able to have a flexible, high quality booth but also reduce the cost of their trade show exhibiting budget by at least one half.
Here are a few suggestions for today’s exhibitor who wants to select a high quality trade show booth that is flexible enough to handle multiple trade shows:
1. Own a library of components - not just a single trade show exhibit.
Select smart, versatile components to handle your ever-changing needs. Modular components are like building blocks. They offer various assemblies with their parts being interchangeable.
The booth can be expanded or contracted depending on the marketing needs of the exhibitor’s specific trade show.
Look for integrating panels and beams that pack well and fit together uniformly, efficiently and seamlessly.
The use of interchangeable parts allows you to re-configure your booth – If you use interchangeable parts that fit together in new ways, you can achieve a whole new design and image without making a major investment in a new exhibit.
2. Resist damage by selecting components that are strong, durable and pack well. The key to damage control is in the packaging and packing of component parts. Select custom-designed cases with partitions to protect your components.
Panels that are packed in tracks so they are not touching are better able to resist breakage. The use of individual cases and reusable packing envelopes that are smooth on the inside and corrugated on the outside protect your parts from scratching and chipping. Over time, your repair cost savings can be substantial.
3. Use lightweight, thin panels or thicker panels that have a honeycomb core to reduce your shipping costs and lessen the number of shipping crates. You will save money with your transportation carrier, install & dismantle company, and show-site drayage handlers.
4. Select compact and flexible elements that require less storage space. Whenever possible, choose component cases that are stackable and compact and thus limit your exhibit storage costs.
5. Use flat and durable components that resist stain and require less refurbishment. Aluminum posts and parts, translucent materials that resist scratches, and vinyl and washable nylon fabrics are all good examples of stain resistant components.
6. Experience the touch and feel of your exhibit assemblies before you buy. Test your exhibit’s structure for tightness and stability.
When you follow the above tips, you will substantially lower your trade show exhibit costs. This holds true whether you are shipping your exhibits out West to the Los Angeles Convention Center, Anaheim, San Diego, Long Beach, Las Vegas or any conference site in the nation or abroad. If you pick the right components from a competent designer/manufacturer you will be able to handle your trade show exhibit needs now and in the future.
If your 20x20 exhibit needs to grow to a 20x40 space, you can easily re-configure your booth by adding new panels and components at a fraction of the cost of re-building. Never again will you have to throw out your tradeshow exhibit or design it from the ground up.
A smart component based trade show exhibit will dramatically reduce the bottom line of your trade show exhibiting budget.
About the Author: Bruce Backer, founder/CEO of Exponents, based in San Diego, California, a premiere component-based custom exhibits firm that designs and manufactures Exponents®, Luminents™ and CrossOver™ display systems. http://www.exponents.com
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