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How to Create a Killer Sales Letter - Part One
Are you an entrepreneur ready to sell your product or service through the Internet? Are you not sure how to write a sales letter that will not only grab the interest of a potential customer, but prompt them to purchase your product immediately? You can accomplish this task by creating a killer sales letter that will increase your profits, guaranteed.
A killer sales letter consists of 16 components. It is critical that you include all of these items in your sales letter for maximum impact. Following is a list the first 8 items you should include in the order in which they should appear in your sales letter.
Sales Letter Item #1: DEVELOP A HEADLINE. The purpose of your headline is to grab a reader’s attention. The headline can be a few sentences and should be written in a benefit driven manner. The major benefit of your product or service should be stressed. It is recommended to write a few headlines and test their return rates. Format your headline so that the first letter of each word is capitalized, place quotes around the headline, and use a font color of red. These formatting tips have resulted in an increase in sales.
Sales Letter Item #2: SUBHEADING. This is a smaller headline that usually is your second best headline.
Sales Letter Item #3: SALUTATION. A salutation will personalize the sales letter and will initiate a positive relationship with the customer. It is recommended to use a salutation of “Dear Friend”.
Sales Letter Item #4: OPENING PARAGRAPH. Your opening paragraph should be straight to the point. Tell customers exactly how they will benefit by purchasing your product or service. Start this paragraph with short questions that prompt the user to keep reading. Don’t beat around the bush in the paragraph and use short sentences.
Sales Letter Item #5: GIVE YOURSELF CREDIBILITY. Have you used your product and made millions? If so, state this claim, but make sure you have the evidence to back it up. A customer wants to see tangible evidence to support your claim such as an actual check or payment total.
Sales Letter Item #6: TESTIMONIALS. The purpose of a testimonial is to have other people, essentially satisfied customers, support your credibility. You can obtain testimonials by surveying past customers. Another option is to write case studies of how your product or service helped a previous customer. If your product or service is new then you can give away your product or service in exchange for a testimonial. Do not make up testimonials. Not only is this unethical, it is a poor business practice.
Sales Letter Item #7: MINI-HEADLINES. Underneath your testimonials you will insert small bullets and check marks that contain mini-headlines. Keep the mini-headlines concise and benefit driven. It is recommended to bold every other bullet for easy reading.
Sales Letter Item #8: MORE TESTIMONIALS.
If you include these 8 sales letter items then you are half way down the path to a successful sales letter. Take a moment to brainstorm headlines and you are on your way!
About the Author: Matt Bacak, The Powerful Promoter and Entrepreneur Magazine e-Biz radio show host, and now a "#1 Best Selling Author" in just a few short hours, has helped thousands of clients target his specialty, opt-in mail direct marketing systems. The Powerful Promoter is not only a sought-after internet marketer but has also marketed for some of the world's top experts whose reputations would shrivel if their followers ever found out someone else coached them on their online marketing strategies. For more information, visit Bacak's site at http://www.powerfulpromoter.com or sign up for his Powerful Promoting Tips at http://www.promotingtips.com
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