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It’s been said that the person who makes the fewest mistakes is the one who wins. Can you see the mistakes made here?

A salesman left a five minute voicemail message for me when I was out of town (even though my outgoing message says to keep your call to one minute). The salesman never left his phone number. Strike one. But can you see his other mistakes? He never called me back. Strike two. Because he never called me back, he telegraphed that he did not have the conviction of what he was doing. Strike three.

In another instance, a sales rep with a printer on the East side cold called and left a voicemail message introducing herself and asking if I would come by and tour their new facility. They were very proud of it. “But,” she said, “the real reason I want you to stop by is that you’ll make me look good to my managers. This would be a feather in my cap!”

Call me old fashioned, but I thought the sales representative is supposed to make the customer look good; not the other way around.

Remember – the person who makes the fewest mistakes is the one who wins.

Call in to your own voicemail and leave a message as if you’re calling a client. Go back, listen to it, and critique it. Would you call yourself back after leaving a message like that?



© 2006 Jerry Hocutt, Hocutt & Associates, Inc. Download your FREE ebook, Creating Sales Opportunities – Five Proven Ways, and get a FREE 30-day trial of the D-I-Y Sales & Marketing Email Postcards™ at http://www.YouveGotContacts.com. For many more sales & marketing tips, visit our blog at http://footinthedoor.typepad.com.

About the Author: I’ve Been Compared to David Letterman. My mission: to help Salesknockers™ (the rare and seldom seen business person or salesperson who creates their own opportunities) succeed. I’ve trained over 150,000 people in business since 1992 through our nationally acclaimed Cold Calling for Cowards® seminars. (“He’s the Zen Master of Cold Calls” – Los Angeles Times.) I’ve been compared to David Letterman by the New Brunswick (NJ) Star-Ledger (“Lord of the Rings”). “Okay, so he’s not David Letterman.” (I didn’t say it was flattering. Just that I’ve been compared to him.)