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The idea of adding SEO to your web copywriting efforts is to get more clicks, not turn people off with paragraphs that are stuffed with keywords. There are two techniques that you can use that both the search engines and people find attractive when they are reading web copy. One technique is to employ the use of rhyme in your copy and the other is to phrase your sentences like questions.

Studies have shown that advertisements that rhyme or have a lyrical rhythm are more memorable than ones that don’t. If your domain name or the first sentence of your web copy rhymes then people are more likely to input that phrase into a search engine. Of course coming up with a suitable rhyme, especially one that is key worded can be quite challenging especially if you are trying to fit just a couple of lines on an advertising button or a banner. To help you write such copy try thinking of it as a haiku where you have about five to seven words to completely express your entire idea. The limited number of words that you have when you rhyme also help you focus your services as well as help you set the tone for your business. The absolutely best SEO short advertising sentences will even be able to evoke an emotion or a laugh. This is the best kind of web copywriting, as customers tend to remember copy that they can emotionally connect to through a reaction.

Yet another classic trick that is a good persuasive copywriting tactic as well as a good way of appealing to the search engines is to phrase sentences like a question. This not only enlivens writing that otherwise would be dead on the page but in terms of SEO many people often type such questions into search engine boxes when searching for something on the Internet. In this way including lots of questions in your copy can be a form of natural SEO.

About the Author: Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com

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