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Making sure that your web site can take credit card payments in a seamless manner is crucial to your website’s success. This is because the ability for a web site to take credit cards is part of some search engine algorithms when your site is being catalogued by them for indexing on the search engine pages. So basically, a site that does not take credit cards may be indexed lower than one that does not. This of course is a rumor because the algorithms used by the major search engines do change from time to time but most SEO experts believe that the inability to take payments can sink a website in the page rankings.

The most popular method of payment are credit cards. The details to are transmitted over the Internet. There are several variations to this method of payment – credit card payments processed in real-time by an authorized bank (or banking network) or manual processing. Real-time credit card processing will incur additional costs but will enhance security and speed up the administration process. Manual processing is really old fashioned and likely to turn your customer right off. Everything is automated right now.

In general, it is be less critical to have real-time credit card processing if your lead-time before delivery is long (say, more than one week.) However, it will become increasing important to have real-time credit card processing if your lead-time before delivery is short (or you have a large volume of transactions to process. It is also essential you have this if your competition has it as his or her ability to process credit cards in real time may put that site ahead of yours in the page rankings.

Why all the fuss about payment? The point is that consumers will not spend money on something they think may never turn up and will visit your site less often. Also, giving your customers as many payment options as possible makes good business sense.

About the Author: Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com

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