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An initial mistake that many newcomers to the business of selling informational products online make is to pay hundreds of dollars to businesses (and sometimes even scam artists) that claim they have the keywords or special programs that analyze which keywords are hot and which are not.

Do yourself a favor and don’t waste money on this type of information. Very often all that they are selling is stale information. The most valuable and free tool exists for searching the popularity of a keyword or niche term is Overture's keyword inventory at http:/inventory.overture.com. All you have to do is type a single keyword into the search box of their inventory search tool. In return, Overture will provide you with a list of numbers that quickly and accurately tells you how many times people have searched for that term in the last month.

The key to finding effective keywords is to find more specific terms. For instance you do not necessarily want to use keywords that are too popular such as the word “psychic” as that may bring you lots of traffic but not necessarily targeted traffic.

The key to finding effective SEO keywords using Overture is to type in the niche keywords that do not necessarily describe the entirety of your business, but the essence of what you may be selling such as “psychic chat online.” Avoid keyword search terms that are too popular as it may mean that the market is heavy with sites that have already mined that area. You should also always avoid keywords that are too general as well as those that have very low numbers. Remember to also take a look at the misspellings on Overture as it is quite amazing how many people will misspell a common word such as “jewelry.” I f your product can be sold internationally also type in the searches for different English spellings. A good example once again is “jewelry” which in Canada and the U.K. is spelled “jewellery.”

Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com

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