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Tip 1: Proper selection of domain name and layout

The domain name of your is of great significance.
Search bots give special importance to the site name besides
that the visitors can also get a rough idea of what they can expect
when they look at the domain name. The layout of the site
also has to be done with great care.
The site should have a perfect linking structure and
can have all the main links directly from the homepage.




Tip 2: Creating a directory structure

All sites except small ones will have a directory structure.
You have to plan a directory structure before building the site
at the same time bear in mind that the directories that lie too
deep are very difficult to scan. Proper care should be taken for
naming of directories; it should be named on the basis of the content.




Tip 3: Remove frames

Search bots find it difficult to search the sites that use frames.
So it is always good not to use frames. In case your website use
frames be sure to make use of no frames tags so that the search bots
can crawl the sites and get requited information easily.
This will definitely help in improving the ranking.





Tip 4: Make use of external CSS style sheets

Making use of external style sheets is considered as a great
idea because it reduces the overall complexity of the site.
This ensures efficient crawling by search engines.
So make sure to include CSS files in your site.
If possible making use of CSS tables would be a
better idea than traditional tables.



Tip 5: Forming and naming of files

The names of the file can be based on title tags
which is normally the most important keyword.
This also helps in better search engine position of those keywords.



Tip 6: Hosting of the site

Selecting a hosting provider who offers 99% uptime
guarantee ensures that your site will be reachable
to spiders all times. Also make sure that you’re your
web hosting server supports the ‘If-Modified-Since-HTTP header’.



Tip 7: Proper balancing of graphics and content

The search bots can see only plain HTML code.
So it is very important to reduce using too much
graphics on your site. So always try to maintain a proper balance between
graphics and content.


Tip 8: Keep a view on content and links

Do not keep too much links on a single page.
It is always better to limit the number of links on
a single page to fifty. It is advisable to keep the
content on a single page between 200 to 1500 words.

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About the Author: Mehul vyas is a founding partner and Director of Marketing for Vyas Infotch Pvt Ltd.
The firm specializes in the development and implementation search engine optimization
technologies and solutions for the improvement of web site placement within
the Internet's top search engines. The company is regarded by many to be
the world leader in its field, with clients in 57 countries around the world.