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In the United States, it looks like the Ford Motor Company is trying to do all the best things it can so that it would be back as the number one US auto manufacturer. And one of the things that the company is doing is to actually make a review of all the products and brands that it is sending out in the market. And yes, it does not matter if it is the smallest Ford car part to the largest luxury brand that the company has.

This piece of news is according to what Alan Mulally announced a couple of days back. Mulally is the current chief executive for the company’s operations in the North America. He does even further say that Ford will also “look at the entire product portfolio, at the investment decisions, to make the entire portfolio productive”. Perhaps, it looks as if the company has already been taking into consideration those analyses made by experts in the industry. After all, it looks like the company has got not much to lose especially right after it has announced that it has lost some .8 billion in the third quarter of 2006 alone. Indeed, if you were at the losing, you would most certainly be doing things that you never thought would be doing just so as to be able to bring back the winnings and the glory to your end.

If you do distinctly remember, the Ford Motor Company has previously been receiving some criticisms from experts. One of these is that the company has not been able to keep up with what the consumers are looking for. In fact, the company’s vehicle line up seems to be slowly moving and some of the not so popular vehicle models are still being produced. In this process, the company has got too many products to offer and the consumers are just getting confused and have started focusing on newer brands that offer newer products.

But it sure does look like the times have changed and the auto giant has started listening to what the industry is saying. Mulally does back this up by saying, “We look at the metrics of the business environment, travel, GDP growth, new housing starts, economy. Then we move to our strategy and then we move to the plan, which includes most of the elements of the income statement and the balance sheet.”

About the Author: Joe Thompson is the owner of a successful auto body shop in Ferndale, California. This 38 year old is also a prolific writer, contributing automotive related articles to various publications.