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Adsense and Adwords are two terms that are often used interchangeable. Unfortunately, they are not the same and should be kept separate at all times. Adsense and Adwords are actually the two separate components that Google uses to place relevant ads on web sites across the internet.

Adwords is the component that people who wish to advertise their sites use in order to gain exposure across the web. Adwords is separate from Adsense, but as they are so closely related, it is understandable how somebody could misuse the two terms.

Adsense is the component that allows people to place ads on their site and get paid a small commission for each click. Adsense is one of the most profitable online advertisement publishing services available, and it has the added benefit of being fairly family friendly.

As far as relevance of the ads on your site, Adsense is the best. There is no other service available that provides ads that are as relevant and interesting as those that Google provides. It is rare that you encounter an ad that is not closely related to the content of your web page and if you do encounter such an ad, it was triggered by a word of phrase within you’re the page that it appeared on.

The best way to configure this is to put the title of your destination page into the title, use the two description lines to inform your visitors of what they are going to see, list your domain or root directory as the display URL, and use a high conversion page as the destination URL. This combination of information will provide your visitors with the best idea as to whether or not they are going to find something that they want to purchase on your site.

Before you read on, go over to adsense.google.com and take their guided tour. This tour will give you a full overview of what Google AdSense is and how it works, so check it out. Done that? Great! Let’s continue.

Google attempts to enforce its standards so that you do not pay for clicks that are made merely in an attempt to boost an adsense users profits. This is crucial because there are so many web masters out there who will continually click on the ads on their own pages in an attempt to boost their profits. These clicks do nothing for you as the web master probably doesn’t even look at the page before exiting it and clicking the links again.

The best way to determine if your ads are in a visible place is to make sure that they are “within the fold.” the “fold” is the top five hundred pixels of your page. The reason that this is such great real-estate, if you will, is because most browsers at most resolutions will display this portion of your site without your visitor having to scroll. If you really want to use sub-prime positions, then you should use more than one.

Linking. The ad links you put on your site appear as if they were just another menu – this is fairly new, and it works very well. By adding Google links to your menus, you can get more click-throughs than you’d ever expect. You might not fully understand it until you try it, but once you’ve got the system in place, you’ll find that many people won’t even realize that the links they’re clicking don’t belong to you, and they’ll find them useful all the same

If you encounter such a practice, report it to Google immediately. This will save you and many other web masters a great deal of money. The fact that there are dishonest people in this world will not change, but the dishonesty of pay per click advertisement is diminishing and will, hopefully, continue to do so.

Square and Rectangle Ads. This size of advertisement is a great compliment to any website, as they offer ads small enough to slot in easily. If you have content then you won’t want AdSense to get in its way – these sizes can be better at making you some extra money than the bigger ones are.

Don't forget that many of your visitors are used to seeing AdSense within a website, and will need a good reason to click on them. You can have up to three per page, so be creative. Filtering AdSense. The AdSense manager gives you the option of using a ‘competition , which allows you to remove your competitors’ ads from your site. However, doing this might end up hurting your AdSense efforts – after all, isn’t it better to take your competitors’ money than not to get any? Take the time each week to monitor the ads being displayed on your site.

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