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How to Accelerate Word of Mouth Marketing
If you do build a great experience, customers tell each other about that. Simply put, it is word of mouth. Word of mouth is the most powerful form of advertising. It is the most honest form of marketing, building upon people’s innate desire to share their experiences with family, friends and co-workers. About the Author: Sunil Shibad is Creative Director at The Flea, http://www.fleaglobal.com, a non-traditional communication agency. In his 14 years as a copywriter, he has worked on several blue-chip accounts. He constantly seeks ways to develop unconventional creative solutions for brands, across traditional media, new media and interactive forms of communication. He blogs at http://newnimproved.blogspot.com.
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