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We all know that posters are very effective when it comes to promoting or publicizing a special event. But only a few of us know the real drama behind the creation of striking posters – whether it be art posters, movie posters, nature posters, animal posters and trade show posters. You think posters are just an ordinary promotional print but there’s more to it that every businessman should know if he/she wants an increase on sales or customer response rates.

Posters only become effective when the proper poster materials are utilized in making them. Generally, when we speak of poster materials the number one thing that comes right through our mind is the kind of paper in which the poster is printed. Next to this of course is the kind of ink used in the poster making process. This now brings us down the list of poster materials you should be aware of before you get your word out. Each material can be used to benefit different poster applications. Read on and be enlightened!

Semi-Gloss
This poster material is a bright, smooth, 7mil thick semi-gloss paper that allows for the most detailed and vibrant photo-realistic prints from your digital image or graphics file. It is best used for posters, trade show displays and photographic reproductions. Prints poster sizes up to 59” x 100 feet long, with bleed.

High Gloss
This poster material is a bright, smooth, 7mil thick high-gloss paper that allows for the most detailed and vibrant photo-realistic prints from your digital image or graphics file. It is best used for posters, trade show displays and photographic reproductions. Prints poster sizes up to 59” x 100 feet long, with bleed.

Canvas Textured
This material is perfect for fine art and photo reproductions. It is a 17mil thick canvas water-resistant and low-glare. Posters are printed with UV ink, can withstand prolonged exposure to sunlight without fading. Print sizes up to 59” x 100 feet long, with bleed. May be stretched or framed.

Vinyl
This poster material is best used for outdoor displays, oversized signs, trade show displays and store banners. It is a thick, durable vinyl material fit for prolonged outdoor use. Posters are printed with UV ink, it is waterproof and can withstand prolonged exposure to sunlight without fading.
Print sizes up to 59” x 100 feet long.

Adhesive Vinyl
This poster material is commonly used for window signs, floor signs, outdoor displays and ads. It is perfect for both indoor and outdoor use. It is a thick, durable permanent adhesive vinyl and is water-resistant. Posters are printed with UV ink and can withstand prolonged exposure to sunlight without fading. Print sizes up to 59” x 100 feet long.

Backlit
With its ability to display vivid colors and great detail, this kind of material is recommended for store signs, outdoor displays, menu boards and ads. It is a polyester film for installation inside light boxes. With posters printed with UV ink, it can withstand prolonged exposure to sunlight without fading. Can be used both indoor and outdoor. Print sizes up to 59” x 100 feet long.

Window Cling
This type of material is advisable for window displays and ads. It clings to glass by way of static.
It is repositionable but not reusable. Print sizes up to 59” x 100 feet long. Choice of clear and opaque finish. Clear material can be reverse printed for indoor placement facing out. Printed with UV ink, it can withstand prolonged exposure to sunlight without fading.

Mesh Vinyl Banners
Lightweight and durable, it is a great alternative to regular vinyl banners since it is also waterproof and can be used outdoors under windy conditions. Printed with UV ink, it is waterproof and can withstand prolonged exposure to sunlight without fading.

Offset Poster on Glossy Paper
Get noticed and make a great impression with full color posters on 100lb glossy paper perfect for movie, album and events promotion, product launches and advertising campaigns. Reach a wide audience without breaking your budget. Economically print poster sizes up to 27” x 39” and quantities ranging from 100 – 5,000. For quantities, sizes and special folding requirements, contact our Custom Desk for a price quote.

Offset Poster on Glossy Cardstock
Get noticed and make a great impression with full color posters on 100lb glossy card stock perfect for movie, album and events promotion, product launches and advertising campaigns. Reach a wide audience without breaking your budget. Economically print poster sizes up to 27” x 39” and quantities ranging from 100 – 5,000. Upgrade to 100lb gloss cover if you require a more durable media.

If you still don’t know which poster material would work best to bring out your ad, consult the services of a nearby poster printing company. With their experience and comprehensive knowledge on the subject, there is little doubt that in a couple of days you will be having one killer poster in your hands.

About the Author: Charmaine Joy Caro developed her passion for writing when she joined essay writing contests during her elementary years. Her writing skills were made even more improved when she took up the course Bachelor of Arts Major in English.

Please visit Large Format Posters for more information on Digital Vinyl Printing and for comments and inquiries regarding this article.