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Like you I have a pile of company brochures littering my office that I have collected over the years. Also like you when I'm researching a new product or solution I completely ignore these piles and head directly for Google.


I think it's about having the desire of seeking the "freshest" of business information to help me find what I'm looking for.


The perception I have (and you may have as well) is that the web provides access to the latest information that paper obviously just can't come close to achieving.


But that's not all, once I settle on a web site I also have the perception that what I read accurately reflects what's on offer.


And it is these two perceptions that the web provides access to fresh information and that what we find is a true reflection of what's on offer makes the task of keeping your web site up to date so important. Web site Content Management Solutions are built to make this web site updating an effortless task.


Here's a business-focused take on what the technology achieves.


Firstly it's about hiding the techo stuff. Unfortunately web pages are not written in the same language that we use. Yes it's English but it also includes formatting commands wrapped around what you type. For instance translating "these words" into text a web browser will see ends up full of ugly looking HTML code


Content management systems let you type as you want and they then translate this into text that allows web browser applications to achieve the required formatting.


Secondly it's about business efficiency. Through the ease by which they achieve this task, and others like it, information creators can now become information web publishers. So rather than passing content "Chinese Whisper" style from the team in marketing to the IT department for them to update the web site now the product manager can amend product descriptions when and where she wants.


Thirdly it's about consistency. Content management systems also ensure that the look of your web site remains the same even when you have multiple people editing the content. Fonts, colours and image placements can all be regulated so that the one design theme radiates through a site managed by multiple staff.


And finally good content management systems transform the updating of your web site into something any MS Word user can learn and start using in mere moments.


So while those printed brochures are heading to "shredder land" as products come and go your receptionists could make the necessary changes to the web site in the morning ready for your next visitors to buy at midday.


Solutionists has developed their own content management system that is a breeze to use. Why not register today to come across to their offices for a demonstration - and watch out you don't trip over those brochures on the way over.

About the Author: Frank Gilbert is a founder of Solutionists, a New Zealand based Web Development Company.
You can learn more about this business by visiting their web site at http://www.solutionists.co.nz