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Internet Marketers Are Mastering New Media Content and Syndication Tactics
The future of Internet marketing forecasts plenty
of new media tools and methods to achieve strategic promotional
campaigns for businesses of all sizes. And Content Propulsion
Lab (CPL), a Division of Content Desk, a major player in
provisioning high-quality content for web publishers, appears to
be the new place to be to get the scoop.
Relatively small groups of online business owners are creating
powerful, professional content and syndicating it widely with
formerly geek tools such as RSS, and are getting more leads,
clicks, sales and optimal ROI (return on investment).
“We are giving small business owners the tools and the power of
an expensive, professional, in-house PR firm without the cost
formerly associated with such power,” said Jack Humphrey,
Managing Partner of Content Desk.
“Using new media tactics like professional article and press
release creation and syndication, along with podcasting and
other non-traditional internet marketing tools, marketers are
tearing up any of their competition who refuse to get into the
game.”
And Humphrey added, “We are doing some cutting edge stuff these
days that most people just don’t get, like utilizing new
technology to use audio and video content on sites without
losing valuable search engine rankings because the robots can’t
‘read’ audio and video.”
Forecasts of several top online marketing experts interviewed in
“The Coming Year in Online Marketing,” by Zachary Rodgers,
December 19, 2005, Incisive Interactive Marketing LLC., 2006,
show that:
-RSS will come into play more so that people can quickly and
easily subscribe to their favorite online media feeds.
- Podcast marketing will begin to reap the rewards of its new
high-bandwidth total-emersion customer experience medium.
- People are turning more from television to interactivity as
more original videos appear online.
-Search engine PPC (pay per click) advertising will increase as
more and more small businesses take the leap, meaning more
content – and vastly better content – is needed online.
In short, smart Internet marketers who grasp the tools and
strategies of the future will be much better equipped for
broader marketing and sales strategies to increase their bottom
lines. And with tools and learning strategy for article
syndication, podcasting, video, audio streaming and more – all
in one place, successful Internet marketing will be a snap, or
click, for those who take the time to learn and keep up with the
fast-paced new media marketing boom.
Growth with 700+ New Subscribers
An awesome example of a leap in ROI is from Content Propulsion
Lab partner, Willie Crawford. He shared one of his success
strategies using one of the Content Propulsion Lab tools and
syndication methods.
“One of my articles made SitePro News (a newsletter and resource
site for Webmasters). I don't know their circulation, but
they're one of my favorite ezines to have pick up one of my
articles. They say on the banner across the top
of their page, ‘Advertise in SiteProNews and Reach Over 500,000
Potential Customers.’ The last time that this happened, I picked
up 700 subscribers so fast that it made my head spin! Then the
subscribers and sales kept pouring in,” explained Willie
Crawford.
Hence, for the “Do It Yourself” companies who would love the
benefits of a high-end Public Relations firm but lack the
budgets, a power-packed content creation and syndication center
is a must. Instead of paying time and again for individual
tools, upgrades, new tools, PPC and other online advertising,
Content Propulsion Lab appears to offer a much more economical,
efficient and affordable approach to very effective Internet
marketing.
Learn more by visiting Content Propulsion Lab at
http://presssuccess.com/cpl or emailing support@contentdesk.com
About the Author: By Diana Barnum, CEO of http://OhioHelpGroup.com & president of
http://MovingAheadCommunications.com for help with marketing,
public relations and writing. Subscribe to blog for Free tips:
http://movingaheadblog.com or call: (614) 529-9459
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