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 Website Credibility and Design
 
 
   The results of a survey conducted by Stanford University Persuasive Technology Lab (How do People Evaluate a Website's Credibility?) showed that consumers seemed to make their credibility-based decisions about the people or organisation behind the website based upon the site's overall visual appeal . 
 When consumers encounter a website having a professional design similar to that used in highly respected sites, they usually associate the credibility of the site with highly respected websites. Read the full report at Stanford Web Credibility Report.
 
 
 Build Instant Credibility
 
 A website owner can build almost instant credibility by choosing to pattern the design, layout, colours, and fonts after those websites with high credibility on the internet. So your design should:
 
 Have instant credibility
 Be immediately labeled as a professional website
 Be visually pleasant to view
 Be Easy to navigate
 Have an obvious and clear focus
 Have no negatives
 
 
 What makes a Good Website?
 
 A good web site will reflect well on your business and will be a valuable resource to your customers. It gets right to the point. You can tell what it's about, and why you should read on, in the first screen. Good web sites:
 
 know their audience's demographics, in both socioeconomics and technology
 include the organization's name on every page
 use a consistent design throughout
 locate navigation aids at the top of each page
 offer quality content
 date and sign each page
 use proper spelling and grammar
 include a feedback mechanism
 load quickly
 put the "meat" of their pages in the first one or two screens
 use special effects only if they add value
 have working links
 build user loyalty
 Follow these guidelines and you can make your site one that is recommended, bookmarked, visited and revisited.
 
 
About the Author:   http://www.4-better-business.com/default.asp?page=website_credibility.htm
 
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