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The Process Power Affiliates Use To Select Profitable Online Affiliate Programs
There are literally thousands of online affiliate programs to choose from and choosing the most profitable ones can sometimes be confusing...
...you will probably feel like a little kid in a toy store when it comes to picking the right programs.
It is very easy to become overwhelmed when it comes to picking the right partners to promote. That’s why I am going to give you some critical tips that you can take to make sure you are picking the right programs.
As I stated earlier, the advantage of being an affiliate is that you don’t have to worry about all the strenuous tactics of product development. You simply just refer customers to the merchants and get paid for your efforts. The concept sounds simple, but it involves a great deal of time and effort.
Here are the critical factors that you should take into consideration when it comes to selecting the right affiliate sales programs to promote. Read over these more than once if you want to increase your affiliate sales.
1. Make sure that you choose your market first before you choose the products to promote.
All of the merchants who develop the products look for a thirsty crowd before even considering making a product. It is very easy for them to develop a product that they want instead of gearing it towards the needs of others. Therefore, you need to evaluate the target market of the visitors that come to your website and see if they would be interested in a product or service that you want to promote.
Don’t promote products just because they pay out high commissions because you will still fail to generate a lot of sales if you don’t target the right market.
If you own a website that deals with cats then it would be hard to sell them a product that deals with dogs, even if it is the greatest cat product on the market. Always know
the target market that you are pre-selling your products to.
2. Once you know your target audience, research the web affiliate programs that fit this audience.
Lets revisit our golf website example. You know that you need to find online affiliate programs that cater around the game of golf to fit your visitors needs. This is common sense, but you want believe the amount of affiliates who fail to do this.
You also have the ability to promote closely related products to your visitors, products that will compliment your golfing enthusiast needs. For example, one of your visitors buys a pair of golfing gloves, so you know have the ability to recommend golf clothing for additional back-end sales.
Here are a couple affiliate program directories for you to find products to promote:
http://www.commissionjunction.com
http://www.clickbank.com
http://www.linkshare.com
http://www.paydotcom.com
3. Look for products that already are selling well and have a high market demand.
This secret is worth million’s alone. If you want to make a lot of money promoting affiliate products, then sell the ones that are easy to sell. No use of trying to sell computers to Microsoft, it just won’t work. If no one wants the products that you are promoting then you are just spending your valuable time and money trying to promote them.
You my need to test the online affiliate program before you can tell if it is going to be profitable for you or not. If you don’t see any returns after the testing and tweaking that you have done, you might want to move on to the next.
4. Choose the top affiliate programs that have a solid history of paying out their affiliate commissions on time and have top quality promotion materials and products.
This may seem like another no-brainer, but you must make sure that the company has a good track record for treating their customers with respect because it will fall back on you if you are promoting trashy products to your customers.
Some of the top affiliate marketers suggest that you only promote products that you have personally used yourself, but though ideal, this will not always be the case. Just make sure that you do a little research on the products before you promote them to your subscribers.
Make sure that the products that you promote are priced at a reasonable price for that market. So be sure that the company has a good commission structure and whose products sell well and offer at least a 25% commission on the product.
Also make sure that the program that you are promoting has a good sales page for their products so they will have a good sales conversion based on the amount of traffic that you send to their site.
One more important pointer that I would consider is to read the fine print on the affiliate agreement page before you become an affiliate...
Warning: There are some companies that will terminate the partnership if you don’t send enough traffic to their site in a certain amount of time. If you are unaware of this, you will be at a lost for a lot of income that you should have been making.
5. Stop doing the things that haven’t been producing and get rid of them in the process.
If you get a bunch of traffic to your website, you want to make sure that you are using all of this traffic effectively.
Even though affiliate marketing is a low maintenance business, you still need to tweak your promotions once they are in place. You always need to stay up to date with all of the current trends in this market.
If you keep an inventory of the amount of money that each program brings you, then you can always get rid of those that are not producing and replace them with new ones in your portfolio.
The key here is maximum profit for minimum exposure.
Remember, the advertising that you do is paid by you and not the merchants, so you decide on the methods that you want to use. So always make sure that you are earning more than you spend on advertising.
6. Make sure you understand how you are paid for your efforts.
This is an overlooked area because most marketers don’t want to be involved with all of the technical stuff that goes along with tracking all of your affiliate links. It is important to know how your links are tracked.
Does the company you promote use cookies? What if the company has cookies turned off their browsers, is there a back up method to track the sales? What happens if a prospects visits another affiliate’s site before coming to yours, will you get credited for the sale or will they?
Why are the answers to these questions important at all?
You want to understand these little technicalities because if not, you will lose out on a lot of your affiliate commissions. The point that I am making here is that you need to be sure that your affiliate links are working properly and also be able to see how many people have clicked on your link.
About the Author: Refine your marketing skills with Donny Gamble, a top affiliate for Affiliate Classroom . For more affiliate marketing tips and tricks, and to learn other affiliate sales secrets, please visit www.AffiliateMarketingJournal.com
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