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The credit card business is a competitive one. It is also a very profitable one and the combination of the two explains why you seem to find a pre-approved application in the mailbox just about every day. A new customer is worth a lot to the companies that issue credit cards; most consumers will spend thousands of dollars in interest during the time they carry the card.

Because the business is so competitive, many card issuers offer various bonuses and incentives to help them acquire and keep customers. These incentives may include frequent flier miles, discounts on baseball tickets, cash back bonuses and more. For someone who has an interest in the particular type of bonus offered, these cards may offer a better value than another card of the same type. But consumers would be wise to remember that these bonuses are not offered out of kindness, they are offered in the expectation that you, the consumer, will pay the company far more than the bonuses are worth in interest. There is no such thing as a "free" bonus; the companies expect you to pay for them.

The average American household has nineteen credit and debit cards and debt that exceeds 00. With that kind of debt, most consumers are clearly not paying their bills in full each month. And by not paying in full, they are paying a great deal of interest, as most bank cards carry interest rates that range from 10-30% per year. The "free" bonuses are funded out of the millions of dollars in interest that are paid by consumers who don't pay in full.

On the other hand, if you are a savvy consumer, you can take advantage of these freebies by carefully shopping for a card that has bonuses that suit your needs. You can then use the card carefully by remembering to pay the bill in full each month in order to avoid paying more in interest than the bonuses are worth.

Some types of bonuses include:

Baseball affinity cards - You can get a card with the logo of your favorite baseball team, and even get a pair of free tickets just for signing up.

Cash back - The Discover card offers a cash rebate for a portion of the amount you spend each year. This could amount to as much as 1% of the total amount spent.

Extra warranties - Some cards, like American Express, offer extended warranties for merchandise purchased with the card. Should the item break, you may get it repaired or replaced at no charge.

These are but a few examples of the hundreds of different types of bonuses offered by the credit card companies to try to entice you to use their card. The offers are real and the benefits are great. If you like baseball, get the card from your favorite team. If you like to fly, get a card with frequent flier miles. Just remember that failing to manage your bill properly will leave you paying far more than those bonuses are worth. Otherwise, that "free" plane ticket could end up costing you thousands of dollars.

About the Author: ©Copyright 2006 by Retro Marketing. Charles Essmeier is the owner of Retro Marketing, a firm devoted to informational Websites, including End-Your-Debt.com, a site devoted to credit cards, debt consolidation, credit counseling, payday loans and personal bankruptcy.