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Do you no longer need consistent monthly payments and would instead prefer a lump sum? If so, then you should think about selling your annuity. Besides the reason I already mentioned there are several reasons why you would want to sell your annuity. There are also different ways of doing it and they’re all have their advantages and disadvantages. And for our professional annuity sellers, there are more ways to sell annuities invented every day.

Of all the different annuities one can purchase on the market today, they all have one important characteristic- consistent and safe periodic payments. Consistent, safe but very conservative. Annuities are not a great long-term investment. If you’re young or have too much of your investing dollars in annuities you need to diversify. Diversify for better returns and, believe it or not, less risk. When you’re young, you don’t need a safe investment. Over the long haul, a risky investment will yield more while you don’t worry about the ups and downs of decades of market flux. It’s ok to have safe and consistent annuity payments but not too much so that it hinders your long-term investment potential.

Another reason to sell your annuity is to make a big purchase. You have plenty of money for what you want on paper but you only get a small percentage available to you in small payments. When you sell your annuity, you get everything. Whether you’re getting your first home or a retirement vacation home, selling your annuity can make it happen.

How do you sell your annuity? The best and easiest way is to find a big reliable company that has experience and readily available funds to buy your annuity. It’s a good choice but their fee and the amount you’ll get will be much lower. A second less popular way is to sell directly to someone else. The legal procedure isn’t the easiest but not impossible. Most annuities make it easy to transfer to someone else. Of course, look out for deals that seem too good to be true. Take out an ad in the newspaper or even Ebay and offer a good deal for both of you.

Other creative ways to sell annuities include faster or bigger payments, swapping for a better annuity or using it as collateral in a loan. Say you get 00 a month for 30 years. If you can’t outright sell the annuity for a price you’re comfortable with then you might be able to get an annuity with a much bigger payment but for less years. That’s better than nothing. You can also swap annuities with a company or individual and the annuity you get is easier to unload. That’s a few more transactions and probably higher transaction costs but the result is exactly what you need. Lastly you can use your annuity for collateral on a loan. Here you would be hedging your interest in a bad way. You get a higher yield on your annuity but then you have to pay interest on the loan. You will get the whole lump sum so make sure you’re not taking a loss overall. This strategy works best, obviously, when there are low interest rates.

Maybe you’re a selling annuities professional and hopefully you’ve made it all the way to this point in the article. You may think you know all the ways to sell annuities but things are rapidly changing in marketing. You need to know about online marketing. The main points of online marketing to sell annuities are search engine optimization, pay per click search engines, directories and email lists. Concentrate on these aspects of online marketing and you’ll sell more annuities.

For several reasons, people decide to sell their annuities. They go about it in a variety of ways without knowing the advantages and disadvantages of their method. Going to a company, selling to another investor or getting a loan for several popular ways. If you’re a professional, you can maximize the power of the web. So now you know and now you should go get your payment.

About the Author: Scott is a consultant at Selling Annuities, a directory listing site with all your annuity information needs. If you have any other annuity selling questions please visit http://www.vietnambiology.com/sell_annuities.html.